Increased Organic Qualified Leads by 91%

Simplified Science Publishing is a scientific illustration company that specializes in creating scientific figures and professional development courses for a global audience. The goal was to do a minimal number of website optimizations for maximum increases in organic traffic and leads.

Strategic SEO content and conversion design updates have been made every year for 3 years and resulted in an average 91% increase in quality monthly organic leads and with a 120% increase in annual profit from organic clients and course purchases.

The Challenge

Issues:   In 2017, the website was only bringing in 34 organic new website visitors and less than one lead each month.

Goal: A new SEO website that increases qualified leads and ranks on the first page for "scientific illustrator," "scientific graphic," and "scientific illustrator course" keywords.

The Solutions

Small SEO and conversion design projects were completed each year to increase brand awareness, traffic, and leads:

• 2017: Website with no search engine optimizations
• 2018: Keyword and content optimizations for all pages 
• 2019-2020: Conversion funnel design optimizations   
• 2021: Website redesign and 4 targeted SEO blog pages
• 2022 (through Aug 2022): Added 12 new website pages to create professional development resources and ecommerce products for scientists 
• 91% increase in qualified leads and 120% increase in monthly ecommerce profits compared to 2020.

Global SEO Case Study Results

Website Leads and eCommerce Performance